Comments on: Which comes first, the Community or the Product? http://www.hallicious.com/2009/07/which-comes-first-the-community-or-the-product/ more bounce to the ounce Tue, 27 Jul 2010 01:46:43 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Chris Hall http://www.hallicious.com/2009/07/which-comes-first-the-community-or-the-product/comment-page-1/#comment-197 Chris Hall Tue, 28 Jul 2009 03:43:33 +0000 http://www.hallicious.com/?p=372#comment-197 Dan, Thank you for the detailed response and the compliment. Its appreciated. :) Glad to know that I'm not alone out there with my crazy new fangled thoughts. Dan,

Thank you for the detailed response and the compliment. Its appreciated. :) Glad to know that I’m not alone out there with my crazy new fangled thoughts.

]]> By: Dan Keldsen http://www.hallicious.com/2009/07/which-comes-first-the-community-or-the-product/comment-page-1/#comment-196 Dan Keldsen Mon, 27 Jul 2009 21:56:26 +0000 http://www.hallicious.com/?p=372#comment-196 Chris - Great questions and fire-starting discussion... To be contrarian, and to cut to the chase, it doesn't have to be either/or. I do (generally) believe that you are correct, far better both short- and long-term to be focused on community (or even individuals, although it's likely harder to find the individuals than it is to find a community or "tribe" these days) that is exhibiting certain failings in the outcome they'd like to achieve. Some call this "outcome-driven innovation" and it frequently comes up both in Clayton Christensen's Disruptive Innovation models, as well as in the Blue Ocean Strategy work (although BOS is arguably more oriented on the differentation of the offering for competitive reasons, rather than targeted at specific communities). But it's likely that you wil find existing communities, using existing products/services, and which is an opportunity to either improve what they already have, or leapfrog (disrupt) by offering something that blows right past the job that the "customer" needs to get done. BTW - was speaking with Greg Matthews today. Looks like the Humana team is doing great work. Looking forward to hearing more, perhaps live and in person in Kentucky. Cheers, Dan Chris – Great questions and fire-starting discussion… To be contrarian, and to cut to the chase, it doesn’t have to be either/or. I do (generally) believe that you are correct, far better both short- and long-term to be focused on community (or even individuals, although it’s likely harder to find the individuals than it is to find a community or “tribe” these days) that is exhibiting certain failings in the outcome they’d like to achieve. Some call this “outcome-driven innovation” and it frequently comes up both in Clayton Christensen’s Disruptive Innovation models, as well as in the Blue Ocean Strategy work (although BOS is arguably more oriented on the differentation of the offering for competitive reasons, rather than targeted at specific communities).

But it’s likely that you wil find existing communities, using existing products/services, and which is an opportunity to either improve what they already have, or leapfrog (disrupt) by offering something that blows right past the job that the “customer” needs to get done.

BTW – was speaking with Greg Matthews today. Looks like the Humana team is doing great work. Looking forward to hearing more, perhaps live and in person in Kentucky.

Cheers,
Dan

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