Comments on: What Kanye West Teaches Us About Corporate Social Media http://www.hallicious.com/2009/09/what-kanye-west-teaches-us-about-corporate-social-media/ more bounce to the ounce Thu, 11 Mar 2010 16:31:33 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Hallicious http://www.hallicious.com/2009/09/what-kanye-west-teaches-us-about-corporate-social-media/comment-page-1/#comment-804 Hallicious Thu, 24 Sep 2009 06:22:26 +0000 http://www.hallicious.com/?p=711#comment-804 There's a lot of worry in the corporate world about employees misrepresenting a brand via social media. That's the context of my pontification around social media not affecting the bottom line.<br><br>You can let your employees use social media to spread your messages without worry if it doesn't affect the bottom line.<br><br>I can't have it both ways though, as you pointed out. If social media doesn't affect the bottom line, then there is no business reason to do it. There's a lot of worry in the corporate world about employees misrepresenting a brand via social media. That's the context of my pontification around social media not affecting the bottom line.

You can let your employees use social media to spread your messages without worry if it doesn't affect the bottom line.

I can't have it both ways though, as you pointed out. If social media doesn't affect the bottom line, then there is no business reason to do it.

]]> By: Hallicious http://www.hallicious.com/2009/09/what-kanye-west-teaches-us-about-corporate-social-media/comment-page-1/#comment-468 Hallicious Thu, 24 Sep 2009 02:22:26 +0000 http://www.hallicious.com/?p=711#comment-468 There's a lot of worry in the corporate world about employees misrepresenting a brand via social media. That's the context of my pontification around social media not affecting the bottom line.<br><br>You can let your employees use social media to spread your messages without worry if it doesn't affect the bottom line.<br><br>I can't have it both ways though, as you pointed out. If social media doesn't affect the bottom line, then there is no business reason to do it. There's a lot of worry in the corporate world about employees misrepresenting a brand via social media. That's the context of my pontification around social media not affecting the bottom line.

You can let your employees use social media to spread your messages without worry if it doesn't affect the bottom line.

I can't have it both ways though, as you pointed out. If social media doesn't affect the bottom line, then there is no business reason to do it.

]]> By: Justin Kownacki http://www.hallicious.com/2009/09/what-kanye-west-teaches-us-about-corporate-social-media/comment-page-1/#comment-459 Justin Kownacki Tue, 22 Sep 2009 18:26:09 +0000 http://www.hallicious.com/?p=711#comment-459 If being social online didn't affect the bottom line either way, would anyone still do it? Sure, because it's fun and it feels good. Not everything in life is done for fiscal profit.<br><br>Businesses might not use it much because they're forever finding the most cost-effective ways to maximize profits, and anything that doesn't impact their bottom line is merely a distraction. But whether or not businesses choose to use social media *marketing* doesn't invalidate social media *as a field*. If being social online didn't affect the bottom line either way, would anyone still do it? Sure, because it's fun and it feels good. Not everything in life is done for fiscal profit.

Businesses might not use it much because they're forever finding the most cost-effective ways to maximize profits, and anything that doesn't impact their bottom line is merely a distraction. But whether or not businesses choose to use social media *marketing* doesn't invalidate social media *as a field*.

]]> By: Hallicious http://www.hallicious.com/2009/09/what-kanye-west-teaches-us-about-corporate-social-media/comment-page-1/#comment-452 Hallicious Sun, 20 Sep 2009 23:23:30 +0000 http://www.hallicious.com/?p=711#comment-452 What if being social online didn't affect the bottom line either way? <br><br>What if, when things are all said and done, people buy products for complicated reasons that intertwine and overlap like: usefulness, convenience, value, friendship, or whatever other reason out there?<br><br>Not saying I believe this, because as you stated there is no proof either way. Just interested in the concept because a lot of weight is put on being social these days... :) What if being social online didn't affect the bottom line either way?

What if, when things are all said and done, people buy products for complicated reasons that intertwine and overlap like: usefulness, convenience, value, friendship, or whatever other reason out there?

Not saying I believe this, because as you stated there is no proof either way. Just interested in the concept because a lot of weight is put on being social these days… :)

]]> By: Hallicious http://www.hallicious.com/2009/09/what-kanye-west-teaches-us-about-corporate-social-media/comment-page-1/#comment-451 Hallicious Sun, 20 Sep 2009 23:16:50 +0000 http://www.hallicious.com/?p=711#comment-451 I'm interested if that axiom transfers over to other worlds as well... :) I'm interested if that axiom transfers over to other worlds as well… :)

]]>