Ultimate Twitter Customer Service Workflow

by Chris Hall on October 9, 2009 · Comments

City, telephone room
Image by The Library of Virginia via Flickr

Let’s face it, every company in the world is either moving their entire customer service department onto Twitter or thinking about doing it prior to Q1 2010. If you’re not, then you’re wrong. When you think about it, there isn’t a customer care center in America that needs phones anymore thanks to Twitter. And we all already work with computers so the savings projections are off the charts phenomenal.

But, for the sake of argument, let’s say that hypothetically you haven’t thought about slashing your customer care capabilities to the bone and migrating the rest of your customer service capabilities onto the Twitter.

– First off, what are you thinking?
– Second, blasphemy…
– Third, you’re in luck.

After brainstorming with Rob May on what would make up a super sweet Corporate Twitter Customer Service Workflow process that integrates other social tools into the process, I think that I just may have come up with the quintessential, Ultimate Twitter Customer Service Workflow. A virtual, turbo-charged turn-key system to bring you and your company into a world where anybody can complain about anything, anywhere on planet earth, at any time.

No need to thank me…

So please take a look at the following Ultimate Twitter Customer Service Workflow, and feel free to apply it to your line of business straight out of the box. It costs absolutely nothing to implement, and will make your company look like they’re leveraging social media to the max.

Which is exactly what you need.

Edit – All kidding aside, and there was a hefty amount of sarcasm put into this post and my Ultimate Guide in case you didn’t notice, Jason Falls has put together a tremendous resource of case studies and best practices related to Twitter and Customer Service. Check it out.

  • Oh, Chris, Chris, Chris...

    You forgot to create a Fan page on Facebook to enable their friends to "Like" their complaint.

    Silly boy.
  • Good call. I was brainstorming with a friend about it, and he came up with the idea of somehow recruiting the complainant to become part of their Customer Care forum, against their will.

    Lots of fun with this one, IMO. :)
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