Resonant Vibes is Powered by Cool People

I met Craig Bruenderman, from Resonant Vibes, a few weeks ago at a local get together. I think we hit it off and so he was kind enough to introduce me to Sam Gracie, Resonant Vibes’ Chief Operating Officer, yesterday and we all had lunch together. I got really excited around these guys, and probably talked way too much, but I love what they’re doing and love that they’re doing it in a small market like Louisville.

Because if you can make it big selling dance music on the internets in the ‘ville, you’re totally legit.

What I like most about Resonant Vibes is the price of the tracks. When I bought music on-line I was a Beatport shopper, now I primarily just listen to streamed mixes or Pandora. I never really liked the tiered pricing structure that Beatport imposed allegedly based on a release date. Newer tracks cost more.

Resonant Vibes has a flat fee, $1.50, on all tracks. Plus Craig told me that they’re really getting into the production side of the house, selling sample packs, which is opening the business up to a new demographic.

I think that’s cool.

I’ve been really into the music and somewhat into the scene for more than a decade now. One of the conclusions I’ve come to in that time is that more focus needs to be put on crossing over a mainstream audience to dance music, if it’s ever going to take off in America. I remember Puff Daddy quotes in the 90s about turning Hip Hop into Pop, and I always hated him for attempting to water down a type of music I appreciated. But what he really did was open it up to new audiences, and he did that by building a bridge from the familiar, David Bowie and Sting loops, to the new, hip hop beats and lyrics.

Love him or hate him, you can’t really argue with his success.

Toward the end of lunch, Sam and I talked briefly about how dance music is everywhere in traditional media and yet the average person who rocks out to commercials featuring dance music, would probably admit to not liking it very much.

So that’s a problem I would love to help them solve in my free time: turning electronic dance music into pop… I really think that social media can play a part in it all.

More to come.