Time with Frog

Design Thinking is a subject that I’ve become very interested in lately. So how cool is it that Humana’s Innovation Center brought in some Frogs to take us through their design thinking process?

In a word: supercool

If you don’t know what design thinking is all about, wikipedia says, it is a process for practical, creative resolution of problems or issues that looks for an improved future result.

Not Just Any Problem Though…

We’re talking about wicked problems here. The type of problems where nobody knows what is causing them and nobody knows how to define what fixing them looks like. Totally awesome, right? There is a methodology to go about solving wicked problems and we got an overview of that today, which was great. Think survey results mashed up with anecdotal evidence on a high level. The key take away was to test, test, test. The best way to solve problems in business appears to be to the scientific method and the nerd in me is all about it.

Group Work

I typically loathe group workshops, because they usually consist of an uninspiring mission for a make-shift team of not creative people to “think outside the box” together and come up with some kind of a solution.

That couldn’t have been farther from what happened today, and we get to finish up tomorrow morning.

I would say that my experience with this workshop has been outstanding. A nice blend of engaging lecture and group work. We’re learning concepts and then applying them with moderated conversation and guided worksheets in a group dynamic. Much like my favorite classes at the Zoo.

I’m really impressed with the people of Frog and am happy to have had a chance to get an up close look at the concept of design thinking. I’m into it and definitely want more.